PHD Sites is Australia's leading operator of vertical market e-shops. Our sites have a thorough coverage of information related to the vertical market and a wide variety of products from leading vendors to purchase online.
PHD Sites General Manager Colin Williamson said the new sites offer consumers a revolutionary shopping experience.
“A lot of other e-commerce operations can be confusing, offering very little information and too many products,” Mr Williamson said.
“Quite often, buyers will have to steer through the perfume department before even being able to locate the printers section.
“But we’re unusual in that printers.com.au focuses purely on printers, and we won’t be adding anything outside of that to the site .”
Taking multiple data feeds from all the major printer distributors, the website boasts every type of printer for every imaginable need plus a wide range of accessories, allowing for comparison between models and brands. Up-to-date printer information and consumer advice from industry experts are also available on the site.
“We have a close working relationship with all the leading IT manufacturers in Australia,” Mr Williamson said.
“This gives us the opportunity to develop some rich content, and to offer our clients the most competitive prices around.”
He said the site employed the extensive use of discount coupons and a customer loyalty program, which would see regular users receiving further markdowns and the chance to win regular giveaways. Customers would further benefit from the use of B-pay, making shopping at printers.com.au a secure and hassle-free experience.
PHD Sites organisation is a 100 per cent Australian-owned, Sydney-based group dedicated to the development of user-friendly vertical market websites. Having recently purchased a number of generic Australian domain names, PHD Sites will be rolling out new e-shops every 60 days throughout 2004.
For more information on printers.com.au or PHD Sites, write to: media@phdsites.com.au